Chains are the quiet engine of a fine jewelry case. They sell on their own, they carry your pendants, and they bring customers back for a second length or a heavier gauge. Golden Planet USA supplies gold chains, finished or in bulk by the foot, to jewelers, wholesalers, distributors, department stores, buying groups and online stores across the United States. Every chain is made by Golden Planet in Istanbul, one of Türkiye’s largest gold jewelry exporters, and supported by our wholesale offices in New York and Miami.
Get in touch to request our full catalog or pricing information. Our team will get back to you personally within 24 hours.
From the Miami Cuban that leads American chain demand to European styles still new to many American shoppers, our range covers twelve styles in several widths and lengths.
Heavy, rounded curb links set tightly together so the chain lies flat, dense and smooth. Named for the city that made it famous, it is the most searched chain style in the United States and a cornerstone of any men's chain program.
Small links spiraled into a continuous twist. A rope chain catches light from every angle, and the diamond-cut rope is the finish American shoppers search for most often.
A rhythm of short links followed by one elongated link. The figaro is a staple of men's and unisex collections and gives a plain chain an instantly recognizable pattern.
V-shaped links interlocked in four rows to form a firm, square profile. Strong, smooth and less prone to tangling than open-link styles, it is a favorite for men's pendants and medallions.
Uniform links twisted so the chain lies flat against the skin. Curb chains span a wide range of widths, from fine women's chains to bold men's pieces, and take a diamond cut cleanly along their flat faces.
Square links joined into a clean, four-sided line. Modern and sturdy for its weight, the box chain is one of the most versatile pendant chains in a case.
Flat, slanted links laid side by side in a chevron pattern, so the chain drapes like a ribbon of liquid gold. A true statement piece; advise customers not to bend or knot it, as sharp folds can kink the links.
Oval links that alternate at right angles. Known in Europe as the anchor chain, it is the default pendant chain in most stores: light, strong for its weight and easy to pair with almost any pendant.
Round links of equal size give a full, softly rounded line. Rolo chains work as pendant chains and as stand-alone pieces, and the hollow version keeps generous links comfortable to wear.
Twisted, interlocking links that flow in a fine, wave-like line. A refined choice for delicate pendants and for customers who want movement and shine in a slim chain.
V-shaped links woven into a supple, rounded cord. Foxtail chains are smooth to the touch and hold their shape well, which suits necklaces and bracelets alike.
Several rows of links interlocked into a dense, substantial band, also spelled Bismarck. It carries a heavy, luxurious look and is made in solid construction only.
Images are illustrative. Specifications are confirmed with every quote, and finished pieces may differ slightly in appearance.
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Gold is priced by weight and fineness, so karat is the first lever on a chain’s retail price. We make chains in four karats for the U.S. market:
Chains are available in yellow, white and rose gold; our team confirms the karats and colors offered for each style and width. Offering one style in two karats, or in solid and hollow construction, builds a clear price ladder without adding designs to your range.
| Style | Solid | Hollow | Diamond-cut |
|---|---|---|---|
| Curb | Yes | Yes | Yes |
| Rope | Yes | Yes | Yes |
| Cable | Yes | Yes | Yes |
| Rolo | Yes | Yes | Yes |
| Figaro | Yes | – | Yes |
| Singapore | Yes | – | Yes |
| Foxtail | Yes | – | Yes |
| Bismark | Yes | – | Yes |
Diamond-cut chains are made solid; hollow chains are supplied with a polished finish. For Miami Cuban, franco, box and herringbone chains, construction and finish options are confirmed with each quote.
In a hollow chain, each link is formed from thin-walled gold tube instead of solid wire. It looks the same in the case but uses less gold, so a wide curb or rope reaches a lower price. We make cable, curb, rope and rolo chains hollow in 10K, 14K, 18K and 21K; figaro, Singapore, foxtail and Bismark chains are made solid only.
Hollow is a different product, not a lesser one, but it needs honest labeling. The FTC Jewelry Guides note that calling a hollow-center product simply “gold” may mislead consumers unless the hollow center is disclosed, and that such pieces should not be described as “solid” (16 CFR 23.3). We recommend showing construction and weight on every tag and online listing, so a shopper can see at a glance why two look-alike chains are priced differently.
Diamond cutting uses a diamond-tipped tool to cut small, flat facets into the links, so the chain throws light with every movement. The name refers to the tool; the chain contains no stones, and the finish does not change the karat. Diamond-cut chains are made solid, while hollow chains are supplied polished.
Finished chains are made in six standard metric lengths. Inch values are rounded for convenience.
| Length (cm) | Approx. length (in) |
|---|---|
| 42 cm | 16½ in |
| 45 cm | 17¾ in |
| 50 cm | 19⅝ in |
| 55 cm | 21⅝ in |
| 60 cm | 23⅝ in |
| 65 cm | 25⅝ in |
Alongside finished chains, we supply bulk gold chain: continuous chain sold by length, for jewelers who cut and finish chain in their own workshop, whether for custom lengths, private label programs or permanent jewelry. In the U.S. this is usually called chain by the foot. We measure and sell bulk chain by the meter (one meter is about 3.28 feet, or 39⅜ inches), so quotes and invoices show metric lengths.
Tell us the style, width, karat, color and total length you need, and our team will confirm which styles are available in bulk, along with pricing and lead time.
Under the National Gold and Silver Stamping Act, a gold article stamped with a quality mark such as “14K” and shipped across state lines or imported must also carry the name or a registered (or applied-for) trademark of the manufacturer or dealer responsible for it (15 U.S.C. 297). Through our private label service, your brand mark is stamped on the chain next to the karat mark. Tell us which mark should appear before production, and confirm with your own advisers how the rule applies to your business.
In-stock chains ship the next day. Made-to-order production takes four to six weeks, and our team confirms the schedule before you commit. A sensible way to launch a chain program is to begin with stock styles and add made-to-order widths or karats once sell-through is clear.
Looking for finished necklaces with pendants or stones? See our wholesale gold necklaces, or read how wholesale works at Golden Planet USA.
Tell us the styles, karats, lengths and target weights you are planning, and our team will reply with availability and pricing for your account. To receive the catalog, please have your reseller certificate or EIN ready. You can also visit our booth at JCK Las Vegas and JIS Miami in 2027.
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